Lexus, founded in 1983, is a globally renowned luxury car brand under the Toyota Group in Japan. In just over a decade, this brand has surpassed Mercedes Benz and BMW in sales in North America.
Since 1999, the Lexus brand has ranked first in luxury car sales in the United States for 11 consecutive years. In 2005, Lexus successfully entered the domestic market in Japan and became a luxury sedan brand with global sales. At first, Lexus used "The Passionate Pursuit of Perfection" as its promotional slogan in the United States, and later used "The Pursuit of Perfection" as its marketing slogan in countries and regions around the world. It wasn't until 2013 that its promotional slogan was changed to Amazing in Motion. In 2017, the Chinese definition of the global new brand image was officially announced - "Experience Amazing".